Digital Marketing is a buzzword these days. All around us we hear the term “Digital Marketing”. It ignites curiosity. There are so many questions that pop into my head.
- Is it the next big thing?
- How different is it from conventional marketing?
- How to learn Digital Marketing?
- What is the job opportunity in Digital Marketing?
- What is the scope of Digital Marketing?
Overview of Digital MarketingIn general, the most important questions on any topic are what is it about and its scope. Here we will look have an overview of Digital Marketing and try to understand its scope of Digital Marketing. To put it simply, digital marketing comprises all the activities using the internet whether free or paid for any desired objective. It is also termed online marketing. It leverages digital platforms such as websites, social media, email, etc to generate traffic to increase sales or create awareness. Digital Marketing has received a lot of attention in recent years. With the huge demand from corporates, digital expertise has emerged as one of the important skills to possess. A lot of job opportunities await digital marketing enthusiasts. Online Marketing helps to overcome some of the challenges of traditional marketing. It helps in clearly defining the audience. It helps in keeping track of the user journey. Internet Marketing compliments conventional marketing by yielding better results with improved targeting at reduced costs. Online marketing enables companies to target effectively, and measure results, and also helps the track the entire journey of a user to optimise the journey for better results. Suppose an advertisement for Life Insurance coming on TV or hoarding of famous Car brand at the prime locations in your city. It is catered to everyone. But the target audience is different for both of them. It is even difficult to measure the true direct impact on the end goal or sales. I don't mean to say that traditional marketing doesn't work.
Will Digital Marketing overthrow Traditional Marketing?Honestly speaking, I don't think that is the right question. Digital Marketing compliments traditional marketing and also helps in ensuring a better return on investment of the marketing budget. All marketing activities traditional or digital, aim to deliver better results by delivering a sum greater than their individual contribution. The aim is to achieve, 2+2=5. It overcomes the challenges of traditional marketing. Internet Marketing augments the results of conventional marketing by using improved and dedicated targetting at reduced costs.
Digital Marketing CoursesDigital Marketing skills are one of the most sought-after skill sets. It needs an experienced mentor and dedication from a learner to become an expert digital marketer. The excellent news is Learning Digital Marketing skills is no longer a difficult task. There are a plethora of options to choose from. You could either enroll in online digital marketing courses or a classroom session. You can also learn a lot from reading blogs and watching tutorials on Youtube. In online digital marketing courses, the mode of teaching is through video. These videos are generally detailed and easy to understand. For doubts related to the subject, one can easily contact the tutors over email. Some of the most famous Online Digital Marketing Courses are provided by the following:
- Digital Deepak
- Digital Vidya
- Digital Marketing Courses by IIM
- Digital Marketing Courses by XLRI
- Digital Marketing Courses by MICA