Since app stores offer millions of apps today, the mobile app market has never been more competitive. To attract users amidst all this traffic can appear like an uphill fight. So it is that people turned to social media marketing. Platforms such as Instagram, TikTok, and LinkedIn now boast billions of daily users. Social media gives your app or game a real chance of getting downloaded and then well used; it also means that you can build up a brand profile there.
The Importance of Social Media Marketing for Mobile Apps
Social media platforms are not just places to engage in private chat anymore. Now they are giant ecosystems in which users find, discuss with each other, and deal. Tha,t of course, includes mobile apps such as the one you manage. As the article Why Are In-App Ads Important to Marketers shows, social media marketing is now a must-have for any successful mobile app:
Vast Reach
Rather than millions, social media platforms are home to billions of users. For instance, Facebook alone has more than 2.9 billion monthly active users as of the third quarter this year. Because of this, you will find few other places where any (free) publicity is quite so fertile ground for your app!
Targeted Advertising
Instagram and TikTok both allow for extremely targeted ad display, right down to user interests, search requests and demographics.
Engagement Opportunities
Social media affords the chance to communicate directly with consumers, find out what they’re thinking as well as build a solid user community around your app.
Cost Effective
Compared to conventional marketing methods, social media offers a very inexpensive way to increase downloads and promote your app name.
Vital Social Media Strategies for Mobile Apps 2015
Outline Clear Goals and Objectives
Before implementing any strategy for social media, it is worth taking stock of your situation. Different types of apps may well have different objectives in mind:
- Getting their apps installed.
- Informing users of new features
- Building up your user community
- Becoming a trusted voice in one’s industry.
Let’s Walk Through These Goals first in order to help determine what kind of content you should be creating, and taking into consideration whether or not it’s successful.
Know Thy Reader
The user base of your app is specific, so it is necessary to be appealing in every detail of your Social Media. We simply ask this:
- Who are your core users? (e.g., age, gender, hobbies, geography)
- What This App Does for Them
- What types of pain points did your app solve?
- Further still, What platforms does he/she most often use?
It’s similar to a fitness app. They might think their preferred channels are those rich in pictures such as Instagram, while productivity apps would be happier on LinkedIn.
Refine Your Social Media Profiles
Your app should be well-represented in your social media bios. To this end:
- Highlight the Main Selling Point
In one sentence, introduce your app and its value. E.g., “Flotrack workouts to meet all kinds of gyms fame on-line.” - Include a Download Link
Use link-in-bio tools to direct users to their app store of preference (App Store or Google Play). - Add Stunning Visuals
Use eye-catching profile and banner images to illustrate your app’s design and purpose.
Concentrate on Paid Advertising Campaigns
Although organic content is essential, paid campaigns can drive downloads immediately. Platforms such as Instagram, Facebook and TikTok all offer highly targeted ad sets. Try out different kinds of ads:
- App Install Ads
Users are led directly into your app’s download page at the app store. - Video Ads
Show the app in actual use and its many features. You can visualize them or simply speak about them, as demonstrated in effective social media management services that highlight app functionality and audience engagement. - Carousel Ads
Highlight several facets of your app, e.g., key features or user benefits.
Pro tip: Start off with small-scale A/B testing to find out which creative concepts and messages will most resonate with your target audience.
Leverage Influencer Marketing
We should take into account the influence that influencers assert on the users following them. When it comes to getting your app more users, this is a tremendous resource, especially in mobile app marketing. Work with influencers who can reach the potential users you’re aiming for. For instance:
- A health app might collaborate with fitness bloggers.
- A budgeting app could link itself to someone who has worked in the field of finance.
Done right, influencer promotions give user endorsements that are genuine and can strengthen user trust in the app thus increasing downloads.
Create Engaging Content
Content is the king of the social media age. Below are some good examples of content that you can release for your mobile application:
- App Demonstrations and Walkthrough Screen Recorders
Post videos about how easy and wonderful your app is to utilize. Not only will such visually-stimulating walk-throughs cause people to learn from them, they’re great for educating users. This is also a great way of ensuring users don’t get left behind. - User-Generated Content
Invite users to share how they are currently using your app. This sort of sharing not only encourages others to download, but also further strengthens the community surrounding your application. - Competitions and Prize Draws
To those who download your app and have it shared with their friends, provide certain benefits. For example, it is like most apps a technique that directly improves fitness and thus increases goodwill “Install our app and upload your fitness goals for a chance to win a three-month subscription!”
Monitor Performance Metrics
Track key performance indicators to measure the success of your social media campaigns. Important KPIs include:
- Revenue from the app (flowing in through social media channels).
- Number of “likes”, “shares”, and comments. Engaging content keeps your fan base growing.
- Number of users who go into their app-store program pages to download your App.
- The cost of customer acquisition if you are running paid advertising for your app. This metric torch lights on how efficient each stage is in your customer purchasing journey.
Use social media analytical tools such as Facebook’s Ads Manager or third-party ones such as Hootsuite to collect and analyze meaningful numbers.
Best Social Media Platforms for Mobile App Marketing
With over 1.5 billion active users each month, Instagram is perfect for visual Apps. Whether it is through Stories, Reels or carousel ads, get your product into people’s eyes! Don’t forget to work with influencers in your industry.
In particular, for mobile apps targeting somewhat older demographics, Facebook is a more extensive platform. Whether that means it supports iPad, Android tablet computers, or computer classes in general depends on local users’ habits.
The opportunity to advance targeted access comes from Facebook Ads and Groups.
TikTok
If you want to attract Gen Z or young millennials, TikTok is the best platform from which to create beautiful short-form videos that will pass around social networks.
This is plainly brilliant for businesses serving business users (‘professionals’), and it’s pretty handy if you’re running a blog or generating regular updates. Hold conversations and use trending hashtags to expand your reach on Twitter.
For a B2B app, whether it’s a productivity tool, project management software, or some sort of fintech offering–LinkedIn is where you can target decision makers and further the growth of thought leadership.
Lay Some Ground Rules
For app store marketers inclined to rely on social media for their recruitment efforts, it’s easy to get carried away but the secret is breaking down the task and performing many small experiments. Today, if you apply these steps exactly as written:
- Know who your audience is, and what platforms to use.
- Utilize a combination of superb organic and paid content.
- Hitch a ride on influencers who will promote your app naturally.
- Refine your campaigns constantly, in view of analysis and feedback.