Randolph Walko

Mobile app retargeting is a powerful strategy to reconnect with inactive users, boost engagement, and maximize revenue without relying solely on costly new user...

AI-powered personalization helps mobile apps retain users by delivering relevant content, predictive notifications, tailored onboarding, and smart recommendations. By analyzing user behavior in real...

Influencer Marketing helps mobile apps gain visibility, build trust, and drive high-quality downloads through authentic creator partnerships. By targeting niche audiences, tracking performance, and...

In today’s saturated mobile landscape, traditional app marketing alone is no longer enough. Next-gen app marketing combines data-driven acquisition, hyper-personalization, interactive engagement, gamification, and...

In today’s competitive app marketplace, understanding user behavior is key to standing out. Behavioral segmentation groups users based on in-app actions, preferences, and engagement...

This guide covers comprehensive app marketing strategies, including audience targeting, ASO, paid campaigns, social media, retention tactics, monetization, pre-launch planning, A/B testing, community building,...

Push notifications help apps re-engage users, boost retention, and drive conversions when used strategically. Effective timing, segmentation, personalization, automation, and cross-channel alignment ensure high...