For those that make mobile apps, and the people in marketing, a successful presentation can make all the difference between getting investors or providing a platform for launching an app. Not only best accommodating users or meeting developers’ needs with new apps—marketing integration cannot be left until after everything has already been completed.
What you need is a well-designed PowerPoint presentation (PPT) that not just says what needs to be said but also grabs the attention of your audience the moment it appears onscreen. It helps to establish your name in mobile app marketing.
Essential Components, Strategies and Keys to a Successful Mobile App Marketing Presentation
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The Mobile App Market
The mobile app market is red hot and ultra competitive. Between Google Play and the Apple App Store, there are more than 5 million apps from which your app simply cannot afford to be left behind in all those statistics.
But this is where marketing than anything else paired with a presentable skill set comes into play. If you can effectively communicate for instance the features of your newly finished app, then show how it helps unique selling propositions (USP) and list marketing strategies as well — all in logical order–you will have given stakeholders reason to take notice your app merits their interest.
Having a well-designed presentation is not just a matter of internal strategy, but also important for transmitting the idea outside your organization. Investors, partners and users may all need to get a decent idea about what this new app will mean for them.
Define Your App and its Purpose
Take the opening few slides to explain your app’s function and the need that it fulfills. Think about the results you’re after and keep things short.
To this end, for instance, you might want to cover the following topics across your opening series of slides:
- The core function of the app.
- The precise problem or gap in the market it addresses.
- Your target audience;
For example:
App Name: “FitPulse”
Problem Solved: “Helps urban professionals aged 25 to 40 fit fitness into their busy daily lives, through 10-minute customisable workouts.”
Target Audience: “Urban professionals aged 25 to 40.”
Highlight Key Features and Benefits
The following several slides ought to be devoted to showing off your app’s great features, plus the benefits that go with each one. Use pictures such as actual screens, animated gifs or small demo clips of your application doing its thing to keep viewers interested.
From a visual point of view this part needed organizing, so bullet points are provided for every highlight, and icon-laced logos which as a unit scream out “this is feature 1 over here and that’s number 2 there.”
Example:
- Feature 1: Real-time fitness tracking with visual feedback.
- Feature 2: Personalized workout suggestions powered by AI.
- Feature 3: Workout database that’s straightforward for everybody of all abilities.
Offer Data and Market Insights
Show the audience that you’re not just dreaming your marketing up out of thin air. Back up your claims with hard data — include reliable market statistics and demographics of the user base.
This will not only add some credibility but also drive home the concept that your app has good prospects in the market.
Example Data Examples:
- “The fitness app market is expected to be seeing 21.4% compound annual growth up till 2026.”
- “65% of respondents said they would prefer a fitness app with AI-powered personalized training programs.”
- “More than 80% of the time, users spend 90% of their entire day on just apps they have installed in their top 3.”
Visual aids such as bar charts, pie diagrams, and other attractive materials are helpful in this section.
Share Your Marketing Plan
Your strategy for marketing a mobile app is the link between these two; success of the application and its business model.
Break this section down into sub sections that cover the most important elements, for example:
- Launch Strategy: How are you going to launch your apps so that people are aware of them ahead of time? Will there be exclusive previews for those who sign up now, discounts, rewards?
- Acquisition Channel: There are four main forms of internet advertising: social media marketing, app store optimization (ASO), influence partnership, and paid ads.
- Retention Strategy: Push messages, exclusive user benefits, and personalized content delivery.
- Monetization: Models for subscription, in-app purchase, and freemiums.
Visualize Your Strategy: Use diagrams such as a funnel to display how you will get users, retain them, and convert them into paying customers.
Show Your Competitive Edge
What sets your app apart from others? This slide is where you can show off. You should also provide a head-to-head comparison of your product with competitors so that readers can easily see:
- Faster operation performance.
- Easier to operate.
- More beautiful design.
It’s here that you drive home again the reason why your app is just perfect for their pain points.
Add Social Proof and Testimonials
Incorporate testimonials or real-life examples to increase your trustworthiness. If your app has already undergone beta testing, show customers’ positive feedback.
You can also feature screenshots of your early testers which show what they were saying, or app store ratings.
If your product isn’t live yet, think about testimonials from advisors, promotes or people who have had a trial run with the product.
The Call to Action
To end your presentation, use a slide which will get the audience to reach out instead of just sitting back and listening.
For Potential Users:
- Download the app today.
- Follow your brand on social media to get the inside scoop on what you are going to launch next.
For investors or partners who want to work with you:
- Contact information.
- Next steps for partnerships.
It should be very clear and bold in design here, so that the call to action can’t be overlooked.
Ways to Improve Presentation Design for Better Engagement
Your content may carry the message, but how you present it will matter. Here are a few tips:
- Use Big Fonts and Short Phrases: Just by looking at your presentation one can know what it’s about.
- Use Consistent Design: This means that your color scheme, typography and other such things lead to the same image as Your app does Best.
- Visual First: Use visuals to support your points, a single picture is worth a thousand words.
- Let There Be Rare Animation: I use transitions and animation very sparingly to keep a professional and polished flow, but not enough that the data loss calamity strikes.
Create Your Mobile App Marketing PowerPoint
Designing an effective mobile app marketing presentation is not as difficult as it sounds. All it takes is an outlined structure that focuses on audience engagement and good visual design. This way the message is delivered in a way that catches the viewer’s attention and holds it.
Finally, as you continue to polish your app, remember to think always of your audience—whether you’re presenting to investors, stakeholders or addicted users of apps that will change their lives forever.
You can bring your presentation alive, peak the gourmet appetites if your luxury report is headed that way: nobody knows.
Still not sure how to get started? Download our mobile app marketing PPT template or get in touch for professional presentation support. At the end of the day, it all depends on how you present your app.
